As long as BLKWD CO. is around, I will NEVER buy another brand of jeans. The fit is incredible, the dyes are sick, and the fact that they are made in the USA makes thier price point an unheard-of value. I got my first pair of the Blue Zoos at Boarders, in the Santa Anita Mall. Blue Zoo is that modern dark blue denim color that goes with any shirt and any pair of shoes you can throw at it. Subtle copper stitching finishes them off with a clean and classic look. The icing on the cake is the mobility these things offer! I can skate or ride my bike with no denim binding or restriction. I'm on my 2nd pair of this particular color and it would take a lot of convincing for me to switch to another brand. If you buy them because of this review, your welcome.